简介：摘要该文从位置服务应用为切入点，结合CRM探讨了位置服务在CRM中的具体应用实例以及解决的关键问题。

简介：Thispaperaimsatassessinghowlocation-basedmobilesupportsystemscansupportsalespersons'CRMeffortswhentheyareoperatingwithinahighlymobileworkenvironment.Afterbrieflydiscussingthestate-of-the-artissuesassociatedwithmobilelocationtechnologies,thepaperconceptualizeskeydimensionsforlocation-basedmobilesupportsystems.ThepaperthendiscussesthedualroleofsalespersonsinCRM.Afourthsectionsuggestsacategorizationofsalespersons'CRMtasksbasedonbothpropertiesoflocation-basedmobilesupportandtheareasofsalespersons'CRM-relatedtasksthatmaybeaffectedbymobilelocationtechnologies.Finally,thepapersuggestspotentialmobilelocationservicesandapplicationsthatcanhelpsalespersonsperformeffectivelytheireverydayCRMtasksandlinksuchapplicationstothedeterminantofsalespersons'performance.Thepaperconcludeswithadiscussionofsomecriticalissuesandsuggestsareasforfurtherresearch.