简介:or through a comic-strip panel. All kinds of ads can use this body copy,Advertisers use the narrative copy to tell a story. It often sets up a problem and then creates a solution using the particular sales features of the product or service. It may then suggest that the audiences use the same solution if they have that problem. Service advertisements are often written in this . For instance,is used in almost 80% the service advertisements. Institutional copy is often used to sell an idea or the merits of the organization or service rather than sales features of a particular product. Often institutional copy is also narrative in because it lends warmth to the organization. Banks
简介:the body copy is a logical continuation of the headline and subheads. It is also where the sale is closed. The body copy should relate to the campaign appeal and to the reader’s self-interest,or through a comic-strip panel. All kinds of ads can use this body copy,headlines of technical equipment ads mean to attract readers by displaying the unknown information of a product.