简介:【内容摘要】陕西省温泉旅游在西北温泉旅游中盛名在外,有其厚重的历史文化和不可撼动的历史地位。近几年,陕西省温泉旅游出现了温泉旅游企业少、产业发展滞后问题,严重制约陕西省温泉旅游的发展。深入了解陕西省温泉资源及温泉旅游开发模式现状,并发现其中的问题,论文提出陕西省温泉旅游发展的几点思考。
简介:摘要互联网技术改变了人们的生活方式及购买行为,企业为了适应环境的变化纷纷导入网络营销观念。本文以市场营销学为理论基础,分析了肯德基2010年4月的一次促销策略存在的问题,并对企业在互联网背景下制定促销策略提出个人见解。
简介:【摘要】单位经营管理中财务会计发挥着重要作用,会计信息的真实性对单位利润、内控管理等各方面都有着一定的影响。论文主要对会计信息真实性问题进行分析,并提出相应的管理对策。 ABSTRACT: Financial accounting plays an important role in the operation and management of units. The authenticity of accounting information has a certain impact on the profits of units, internal control management and other aspects. This paper mainly analyses the authenticity of accounting information and puts forward corresponding management countermeasures.
简介:摘要:地方高校招生经验不足,缺乏专业特色或办学特色,容易丧失市场竞争力,其人才选拔和生源素质甄别均会遇到一定的障碍。为此,本文探讨了新高考改革背景下地方高校在招生模式中的变化。同时,解析了地方高校在新高考改革背景下所面临的招生困境,及其突破方向和发展策略,希望为经验尚欠的地方高校提供招生参考,以支持地方高校优化招生质量,达到预期的招生水平。 Local colleges and universities have insufficient enrollment experience, lack of professional characteristics or school-running characteristics, and they are easy to lose their market competitiveness. The selection of talents and the screening of the quality of students will encounter certain obstacles. For this reason, this paper discusses the changes in the enrollment mode of local colleges and universities under the background of the new college entrance examination reform. At the same time, it analyzes the enrollment difficulties faced by local colleges and universities under the background of the new college entrance examination reform, and their breakthrough direction and development strategy, hoping to provide enrollment reference for local colleges and universities with less experience, in order to support local colleges and universities to optimize the enrollment quality and achieve the expected enrollment level.