简介：Therapidadvancementofscienceandtechnologyintheeraofbusinesscompetition,asitistoday,hasanimpactonaverydynamicbusinessenvironment,andrequiresorganizations/companiestohavehumanresources(employees)thatareinnovativeandresponsivetotheadvancementofscienceandtechnology.Schoolsanduniversitiesmustcontributetopreparinggenerationswhohavetheabilitytoinnovateforeveryemployeewhoworksinanagency/company.Thepurposeofthisstudyistostudythedominantfactorsthatinfluencebehaviortoproduceinnovativeproducts.Thequantitativeapproachwasusedinthisstudywithsurveymethods.Thesampleofthisstudyis100employeeswhoareoneofthecompaniesinthefieldoftechnologyservicesinJakarta,including:markets,volunteerwebsites,portals,andselectedbypurposivesampling.Datawereobtainedbydistributingquestionnairesandanalyzedusingregression.Regressionanalysisisusedtodeterminethemodeloftherelationshipbetweenbehaviortoproduceinnovativeproducts(Y)withentrepreneurialleadership(X1)andcreativity(X2).Theresultsofthestudyare:(1)Entrepreneurialleadershipandcreativitycollectivelyhaveapositiveinfluencetoimprovebehaviortowardsinnovativebehavior;(2)leadershipandentrepreneurialcreativitycollectivelycontributetoimprovingbehaviortoproduceinnovativeproductsat77%and23%ofotherfactors;(3)entrepreneurialleadershipandcreativity“cannotbeignored”asaninstrumenttoimprovebehaviortoproduceinnovativeproducts;(4)improvingbehaviortoproduceinnovativeproductscanbepredictedbyincreasingentrepreneurialleadershipandcreativitybyusingasimpleregressionmodelY=0.61+0.47X1+0.41X2.

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