简介:[摘要]E-mail最为互联网时代最有效,最直接,成本最低的信息传递工具,对于企业开展网络营销具有重要意义。E-mail营销是在用户事先许可的前提下,通过电子邮件的方式向目标用户传递有价值信息的一种网络营销手段;E-mail营销常用的是内部列表和外部列表两种基本的形式;在E-mail营销活动中,通过对一些指标的监控和分析,可以用来评价营销活动的效果,解决营销过程中的问题,并对营销活动进行一定得控制。
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简介:WiththeextensiveuseoftheInternetandmobiletechnology,E-commerceinChinahasshowntremendousgrowthadvantagesandmarketpotential,especiallyinpromotingtheaccessofeco-agricultureproducts.TheE-commerceofagricultureproductshasshowndiversificationonthemainstay.'Threeproducts,oneindication'(pollution-free,greenproduct,organicproduct,geographicalindication)hasbecomestheprimarycharacter.Althoughthemarketoffreshproductsoccupiesalimitedandmeagerprofit,theblueseaeffecthascausedcapitaltoenterintoalarge-scaledevelopment.Itisveryclearlyshownaftertheanalysisthatthemarketofeco-agriculturalE-commerceisvastandtheexpansionistpolicyforE-commerceenvironmentisfavorable.MeanwhiletherequiredhardwareandsoftwareofnetworkinE-commercearebasicallyequippedwithrapiddevelopmentofservicetechnologyandstrongdrivingforceforinnovationanddevelopmentaswellasanendlessstreamofnewmodelsandplatforms.Thewholephraseofdevelopmentcanbedividedintofivemajorstages.Throughtheanalysisoffiveperspectives,suchasplatform,driver,participant,foodsupplierandTaobao,16typesofagro-productsE-commercemodelsandtheirdifferenttypesofe-paymentsupportsystemsaresummarized,revealingthetwomajorbottlenecksofdevelopment,namelythemarketswithlimitedshareandlowprofit-makingandtheimpactofcoldchainservicesonE-commercedevelopment.Thethesisfinallyfortellsthetentrendsforthefuturedevelopment.