简介：TheemergenceofB2Belectronicmarketshasgreatlychangedtherelativebargainingpowerofbuyersandsellers.Westudytheequilibriummarketstructureinabuyer’smarket.Wefindthatbuyer-controlledB2BmarketsandneutralB2Bmarketshavedifferentequilibriumstructures,andtheemergenceofB2Bmarketswillincreasesocialwelfare,butitseffectonbuyersandsellerswillbedifferent:B2Bmarketsincreasetheconsumersurplusoftheendmarket,buttheireffectsonbuyerandsellerprofitsaremoderatedbytherelativebargainingpowerofbuyersandsellers.TheprofitsofthesidewithmuchweakerbargainingpowerwilldecreaseduetotheintroductionofB2Bmarkets.
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