简介：Recentyears,theMarketingScienceInstituteconsideredmarketingperformancemeasurement(MPM)apriorityinmarketingresearchandmanagerialpractice.Severalcontributionsonthesametopichavebeenproposedinliterature.Theabilitytomeasurethemarketingperformanceisconsidered,acognitivegapthatdeterminedadecreaseofmarketingrelevancewithinfirmandorganizations.Basedonrelevantliteratureonretailingandanexplorativecasestudy,itwillbeproposedaconceptualandpragmaticmodeltoinvestigateMPMforaconsumergoodsretailer.Themodelisaimedtoidentifyantecedentsof“shareofpurchase”,“shareofwallet”,and“shareofvisit”.AnearlytestofthemodelhasbeencarriedoutonthreeItalianleadingchains:Superò,amasterfranchiseeofSMASpa(ownedof27smallsupermarketsundercontroloftheFrenchAuchanGroup),Decò-Multicedi(theGroupisamulti-channelcompanybasedonnetworkoffiveAdHoccash&carrycenters,253DecòoutletsandthreeAyokapetshops)locatedinCampaniaRegion.“U2”(theoutletslabelofUnesSpa,FiniperGroup,operatingmostlyinnorthernItaly,withachainofmorethan190directandfranchisesupermarkets).

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简介：At5p.m.MoscowtimeonAugust8,1945,Molotov,USSRPeople’sCommissarofForeignAffairs,summonedNaotake