摘要
Stackelbergdifferentialgamemodelshavebeenusedtostudysequentialdecisionmakinginnoncooperativegamesindiversefields.Inthispaper,wesurveyrecentapplicationsofStackelbergdifferentialgamemodelstothesupplychainmanagementandmarketingchannelsliteratures.Acommonfeatureoftheseapplicationsisthespecificationofthegamestructure:adecentralizedchannelcomposedofamanufacturerandindependentretailers,andasequentialdecisionprocedurewithdemandandsupplydynamicsandcoordinationissues.Insupplychainmanagement,Stackelbergdifferentialgameshavebeenusedtoinvestigateinventoryissues,wholesaleandretailpricingstrategies,andoutsourcingindynamicenvironments.Theunderlyingdemandtypicallyhasgrowthdynamicsorseasonalvariation.Inmarketing,Stackelbergdifferentialgameshavebeenusedtomodelcooperativeadvertisingprograms,storebrandandnationalbrandadvertisingstrategies,shelfspaceallocation,andpricingandadvertisingdecisions.Thedemanddynamicsareusuallyextensionsoftheclassicaladvertisingcapitalmodelsorsales-advertisingresponsemodels.WebeginbyexplainingtheStackelbergdifferentialgamesolutionmethodologyandthenprovideadescriptionofthemodelsandresultsreportedintheliterature.
出版日期
2007年04月14日（中国期刊网平台首次上网日期，不代表论文的发表时间）
