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The Classification of Advertising and Its Relationship with Consumers＇ Buying Decision

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摘要 Advertisingisnotverystrangetothemodernsociety;itissocloselyrelatedwithourdailylife.Theadvertisingisthespecialtoattracttheconsumers'buyingdecision,fromtheprimitivewall-picturetomanykindsofmassmediumnowadays,fromthestreetsigntotheinfluenceofconsumers'buyingdecision.

DOI 54k2k51y4k/559357

作者王雪莲

机构地区不详

出处《双语学习》 2007年11M期

关键词消费心理学消费购买决策广告分类

分类 [文化科学][教育学]

出版日期 2007年02月07日（中国期刊网平台首次上网日期，不代表论文的发表时间）

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双语学习

双语学习

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